In 2017, Express, Inc., a specialty retail apparel company, engaged VML as agency of record. VML will lead the strategic consumer journey toward sales and commerce through integrated channel strategies including marketing, paid media, search, analytics and consumer sales optimization.

Express is a specialty apparel and accessories retailer of women's and men's merchandise, targeting the 20 to 30-year old customer. The company has more than 35 years of experience offering a distinct combination of fashion and quality for multiple lifestyle occasions. Headquartered in Columbus, Ohio with a New York design studio in the heart of Manhattan, Express employs about 18,000 associates in over 650 retail stores, both nationally and internationally.